Floward / United Arab Emirates / 2026Film · Social · Digital & Tech
It’s How We Gift, as Family.
Floward celebrated thoughtful gifting and the support networks of the UAE’s Indian community.
- Brand
- Floward
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Create an authentic first campaign for the Indian community in the UAE that connects gifting with the relationships people build away from home.
The idea
A locally cast film follows moments of celebration and community, presenting a considered gift as a way to show up for the people around us. Digital cutdowns extend the story.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Floward
- Creative concept, scripts and campaign direction
- Floward (in-house)
- Creative development and production
- Freedom
- Photography
- Anson Fotos
