Birkenstock / UAE; Saudi Arabia; Kuwait; Qatar / 2026Film · Social · Digital & Tech
A Journey Through Tradition.
Birkenstock placed its footwear within everyday Ramadan rituals through documentary-style film and photography.
- Brand
- Birkenstock
- Market
- UAE; Saudi Arabia; Kuwait; Qatar
- Region
- GCC
- Year
- 2026
The challenge
The brand needed to build cultural relevance during Ramadan without relying on familiar seasonal advertising formulas.
The idea
A long-form film, stills and shorter narrative chapters present comfort and craft as companions to lived tradition across four Middle Eastern markets.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Birkenstock
- Production
- Good Stills
- Photography and storytelling collaborator
- Moz
