WISE 12.
fischerAppelt built Qatar Foundation's 12th World Innovation Summit for Education around a single hub, the WISE Majlis, so that talks, networking and hands-on learning ran as one connected flow.
- Brand
- Qatar Foundation
- Agency
- fischerAppelt
- Market
- Qatar
- Region
- GCC
- Year
- 2025
The challenge
WISE, one of Qatar Foundation's global initiatives, held its 12th summit at the Qatar National Convention Centre in Doha on 24 and 25 November 2025 under the theme 'Humanity.io: Human Values at the Heart of Education' (QNA; The Peninsula). fischerAppelt framed the brief as protecting human connection 'in an AI-shaped future'.
The idea
fischerAppelt's MUSE entry describes 'one roof, one journey, and a central WISE Majlis hub that blended content, networking, and activations into one connected flow'. Beyond panels there were roundtables, workshops, masterclasses, showcases and podcasts, and learning activations including an interactive exhibition and VR, a projection learning game, collaborative art and interactive storytelling.
Results
- More than 7,600 registrations, nearly 500 speakers and more than 140 sessions and workshops, according to fischerAppelt's MUSE entry
- More than 30 partners, 300 VIPs and 470 visas facilitated, by the same entry
Case study source: MUSE Creative Awards Source ↗
Awards
- MUSE Creative Awards 2026Event - Conference / ConventionPlatinum
- MUSE Creative Awards 2026Event - EducationalGold
- MUSE Creative Awards 2026Event - CommunityPlatinum
- Symbol Awards 2026EventBronze
