Sun, Oct 25
Qatar Polo Club / Qatar / 2025Events & Sponsorship · Experiential

Polo AlMarsa Qatar 2025.

Qatar's first polo event, played on a temporary grass arena built on a public pier at Old Doha Port, with a hospitality 'city' around it that, the agency says, was installed and removed with minimal footprint.

Brand
Qatar Polo Club
Market
Qatar
Region
GCC
Year
2025
Polo AlMarsa Qatar 2025

The challenge

Qatar Polo Club, part of the Ministry of Sports and Youth, announced Polo AlMarsa Qatar in October 2025 as the country's first polo showcase (Gulf Times). The site was the hard part: 'Polo typically demands expansive land, stable ground and tightly controlled perimeters,' the agency notes in its MUSE entry, and Old Doha Port's public pier is 'built almost on the water'.

The idea

fischerAppelt built 'a temporary waterfront arena and a premium ‘city’ around it, engineered to feel permanent, cinematic and effortless for guests, yet installed, operated and removed with minimal footprint' (MUSE). The agency says guests came and went by a single route while cruise ships next door added surges of 1,000 to 5,000 people on many days, handled with checkpoints and shuttles. From 11 to 13 December 2025 the programme ran from a youth camp to exhibition polo with players from Argentina and Chile, under the Qatar-Argentina and Chile 2025 Year of Culture, with a women's exhibition match, championship cups, horse shows, Fashions on the Field, a Polo Village and ticketed lounges (Gulf Times; The Peninsula).

Results

  • Up to 4,000 guests a day, according to fischerAppelt's MUSE entry
  • More than 5,000 attendees across the event, Qatar Polo Club told Qatar Tribune

Case study source: MUSE Creative Awards Source ↗

Awards

Credits

Partner agency
MUSE
Presenting partner
Qatar Calendar

Related work.

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