Sun, Oct 25
Qatar Foundation / Qatar / 2025Experiential · Events & Sponsorship

Maqbool Fida Husain Museum Opening.

fischerAppelt built the opening night of Lawh Wa Qalam: M. F. Husain Museum in Doha around an AI-recreated voice of the artist, with his paintings projected across the building.

Brand
Qatar Foundation
Market
Qatar
Region
GCC
Year
2025
Maqbool Fida Husain Museum Opening

The challenge

Qatar Foundation was opening Lawh Wa Qalam: M. F. Husain Museum in Education City, home to more than 150 of the artist's original works and personal objects, with an inauguration ceremony on 27 November 2025 before the public opening the next day. The agency's award entry says the aim was to establish the museum as a landmark from its first night, for 250 high-profile guests.

The idea

fischerAppelt conceived the night 'not as an opening ceremony, but as an encounter across time'. According to the agency's entry, an AI-recreated voice of Husain, who died in 2011, guided guests through his life and work, while projection mapping moved animated versions of his paintings across the building, in sync with sound, light, lasers and scent: fragrances referencing India and Qatar were released at set moments. Reception, show, museum tour and gala dinner ran as one continuous experience. Qatar Foundation says its chairperson, Her Highness Sheikha Moza bint Nasser, inaugurated the museum at the ceremony, which ended with the unveiling of a painting bearing Husain's sketch of his concept for the museum.

Results

  • Audiences in 22 countries, an estimated total reach of about one billion, 225 international articles and 36 million online views, according to the agency's award entry

Case study source: MUSE Creative Awards Source ↗

Awards

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