Maqbool Fida Husain Museum Opening.
fischerAppelt built the opening night of Lawh Wa Qalam: M. F. Husain Museum in Doha around an AI-recreated voice of the artist, with his paintings projected across the building.
- Brand
- Qatar Foundation
- Agency
- fischerAppelt
- Market
- Qatar
- Region
- GCC
- Year
- 2025

The challenge
Qatar Foundation was opening Lawh Wa Qalam: M. F. Husain Museum in Education City, home to more than 150 of the artist's original works and personal objects, with an inauguration ceremony on 27 November 2025 before the public opening the next day. The agency's award entry says the aim was to establish the museum as a landmark from its first night, for 250 high-profile guests.
The idea
fischerAppelt conceived the night 'not as an opening ceremony, but as an encounter across time'. According to the agency's entry, an AI-recreated voice of Husain, who died in 2011, guided guests through his life and work, while projection mapping moved animated versions of his paintings across the building, in sync with sound, light, lasers and scent: fragrances referencing India and Qatar were released at set moments. Reception, show, museum tour and gala dinner ran as one continuous experience. Qatar Foundation says its chairperson, Her Highness Sheikha Moza bint Nasser, inaugurated the museum at the ceremony, which ended with the unveiling of a painting bearing Husain's sketch of his concept for the museum.
Results
- Audiences in 22 countries, an estimated total reach of about one billion, 225 international articles and 36 million online views, according to the agency's award entry
Case study source: MUSE Creative Awards Source ↗
Awards
- MUSE Creative Awards 2026Event - ArtGold
- MUSE Creative Awards 2026Experiential & Immersive - Live ExperiencesGold
- Symbol Awards 2026Immersive ExperienceGold
- Symbol Awards 2026Interactive Outdoor ExperienceGold
- Symbol Awards 2026Out-of-This-World ExperienceGold
- Symbol Awards 2026Product LaunchSilver
- Symbol Awards 2026People’s Choice Creative ExperienceBronze
- MUSE Creative Awards 2026Event - CeremonyPlatinum
- MUSE Creative Awards 2026Experiential & Immersive - Launch EventGold
- MUSE Creative Awards 2026Experiential & Immersive - Immersive Brand ExperiencePlatinum
- MUSE Creative Awards 2026Event - CulturalPlatinum
- MUSE Creative Awards 2026Event - CelebrationGold
- Symbol Awards 2026Branded Content – Experiential and Live EventsGold
- Symbol Awards 2026Design Craft – AnimationSilver
- Symbol Awards 2026Design Craft – Art DirectionGold
- Symbol Awards 2026People's Choice Creative StrategyBronze
- Symbol Awards 2026Corporate EventGold
- Symbol Awards 2026EventGold
- Symbol Awards 2026Creative Transformation – CulturePlatinum
- Symbol Awards 2026Creative Transformation – EngagementGold
- Symbol Awards 2026Creative Transformation – ExperienceGold
- Symbol Awards 2026Creative Transformation – SpaceGold
- Symbol Awards 20263D Projection MappingGold
- Eventex Awards 2026: 28 awards, the most of any entry that year


