Yas Bay Waterfront / Miral / United Arab Emirates / 2021Film · Social · OOH
Where Fate Plays.
Miral launched Abu Dhabi's Yas Bay Waterfront with a kaleidoscopic campaign celebrating the destination's dining, nightlife and unexpected encounters.
- Brand
- Yas Bay Waterfront / Miral
- Agency
- Truant London
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2021
The challenge
Introduce a new waterfront destination to UAE residents and visitors as a place for spontaneous entertainment.
The idea
Truant London combined colourful, choreographed scenes from the waterfront with a contemporary recording of 'Don't Rain on My Parade', extending the film across social and other channels.
Case study source: Little Black Book Source ↗
Credits
- Client
- Miral / Yas Bay Waterfront
- Creative agency
- Truant London
- Director
- WATTS / Deja Vu
- Music
- The Young Punx featuring Louise Clare Marshall
- Media
- Starcom
- Strategist
- Don Laratonda
- Designer
- Ramsey Chapman
- Music supervisor
- Jemma Skidmore
- Music supervisor
- Luke Georgiou
