Emarat / United Arab Emirates / 2020Film · OOH · Social
Expect the Expected.
A brand refresh revisits Emarat's role in everyday UAE life through a film following one family's journey over time.
- Brand
- Emarat
- Agency
- House of Comms
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2020
The challenge
Refresh a familiar UAE petroleum brand ahead of its 40th anniversary while reinforcing its promise of reliable service.
The idea
Director Ali Mostafa traces a person's changing life against the familiar constancy of Emarat service stations, supported by photography, outdoor, print, radio and digital media.
Case study source: Campaign Middle East Source ↗
Credits
- Lead creative agency
- House of Comms
- Production
- Boomtown Productions
- Director
- Ali Mostafa
- Photographer
- Waleed Shah
- Director of photography
- Bobby Dhillon
- Producer
- Daniel Kilalea
