talabat UAE / Integrated Transport Centre / United Arab Emirates / 2025Film · Social · OOH
Don't Rush, Stay Safe.
talabat and Abu Dhabi's Integrated Transport Centre remind drivers and riders to choose safety over speed before iftar.
- Brand
- talabat UAE / Integrated Transport Centre
- Agency
- Ludus Films
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Encourage safer driving and greater patience during the busy hours before iftar, including awareness of speeding, red lights and phone use.
The idea
A hurried driver meets a talabat rider at a traffic light; the film later brings them together again at the driver's family home, underlining that arriving safely matters more than arriving quickly. The message also appeared on Abu Dhabi road signs.
Case study source: Campaign Middle East Source ↗
Credits
- Client
- talabat UAE
- Client and road-safety partner
- Integrated Transport Centre (Abu Dhabi Mobility)
- Director
- Abdulsalam Chabalout
- Executive creative director
- Jamal Hamadeh
- Executive creative director
- Mohammed Forootani
