Emirates NBD Private Banking / UAE / 2019Film · Social · OOH
Inspire What's Next.
Emirates NBD Private Banking invited clients to think about the next chapter of their wealth and the legacy they want to leave.
- Brand
- Emirates NBD Private Banking
- Agency
- FP7 McCann Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2019
The challenge
Build awareness and favourability for the bank's private banking offer among high-net-worth clients interested in investment and legacy planning.
The idea
A film-led content campaign framed wealth around future ambitions and lasting impact, supported by digital communications, events and outdoor media.
Results
- The WARC case reports new-to-bank customers rising from 25 to 45 per month during the campaign and assets under management increasing from AED 260 million to AED 350 million.
Case study source: WARC Source ↗
Awards
- WARC Prize for MENA Strategy 2020 — Bronze (https://www.warc.com/en/article/emirates-nbd%3A-inspire-what%27s-next-5444921d0af14a25b2e095d427eec36e)
- WARC Awards 2020 — Bronze, Effective Content Strategy (https://www.jcnnewswire.com/english/pressrelease/59496/2/WARC-Awards-2020---Effective-Content-Strategy-winners-announced)
Credits
- Brand
- Emirates NBD Private Banking
- Creative agency
- FP7 McCann Dubai
