Nike / Saudi Arabia / 2024Film
What If You Can?
Nike invited girls in Saudi Arabia to recognise the sporting potential in everyday movement.
- Brand
- Nike
- Agency
- Wieden+Kennedy Amsterdam
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Nike wanted to help girls who felt unsure about sport find the confidence to start, with a story rooted in Saudi life.
The idea
Follow a teenage girl as ordinary actions transform into sporting movements. Directed by Haifaa Al Mansour and filmed in Riyadh with young Saudi female athletes, the film turns the question of whether a girl belongs in sport into an invitation to try.
Case study source: Wieden+Kennedy Amsterdam Source ↗
Credits
- Brand
- Nike
- Director
- Haifaa Al Mansour
- Initiative partner
- Rebel Girls
