Nissan Middle East · Middle East · 2025Film · Social
We've Got Your Ride.
A social-first campaign introduces Nissan Assistance through everyday driving mishaps and the reassurance of roadside support.
- Brand
- Nissan Middle East
- Agency
- TBWA\RAAD
- Market
- Middle East
- Region
- MENA
- Year
- 2025
The challenge
Build awareness of the roadside assistance service and show support for owners beyond the vehicle purchase.
The idea
A hero film and shorter problem-and-solution stories use familiar moments and humour before revealing the Nissan Assistance service; the films are supported by social content.
Case study source: TBWA\RAAD Source ↗
Credits
- Brand
- Nissan Middle East
- Creative agency
- TBWA\RAAD
- Production
- The Talkies
- Media agency
- OMD
