Rani Float (Aujan) / Saudi Arabia / 2023Social · Film · Events & Sponsorship
We Shake the World.
Rani Float used an original music collaboration to connect with younger audiences in Saudi Arabia.
- Brand
- Rani Float (Aujan)
- Agency
- MullenLowe
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
Grow awareness and appeal among Arab youth in a crowded drinks market.
The idea
Egyptian rapper Afroto and Saudi artist Aseel created an anthem, while fans contributed lyrics and joined a split-screen TikTok challenge supported by digital, outdoor and mall activations.
Results
- The submitted case reports a 25% increase in Saudi net sales revenue versus the same period in 2022.
Case study source: Shorty Awards Source ↗
Awards
- Shorty Awards 2024 — Bronze Honor, Music & Dance (https://shortyawards.com/16th/we-shake-the-world)
- Shorty Awards 2024 — Finalist, Multi-Platform Partnership (https://shortyawards.com/16th/we-shake-the-world)
Credits
- Brand
- Rani Float / Aujan
- Media
- Havas
- Creative directors
- Karim Soliman; Nader Hassan
- Featured artists
- Afroto; Aseel
