Gov Games / United Arab Emirates / 2023Events & Sponsorship · Social · Film
Gov Games 2023: Ready to Battle.
Gov Games promoted its 2023 team competition through a multi-phase social and live-event campaign.
- Brand
- Gov Games
- Agency
- SOCIALEYEZ
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2023
The challenge
Build excitement and reach new audiences for the sporting event and its new Battle of the Cities category.
The idea
The Ready to Battle platform combined teasers, a hero film, team stories, countdowns and four days of live coverage across social channels.
Results
- The submitted case reports 6.6 million views and 18 million impressions.
Case study source: Shorty Awards Source ↗
Awards
- Shorty Impact Awards 2023 — Gold Honor and Audience Honor, Facebook; Bronze Honor, Special Project (https://shortyawards.com/8th-impact/gov-games-2023-360-campaign)
- Shorty Impact Awards 2023 — Finalist, Multi-Platform Campaign and LinkedIn (https://shortyawards.com/8th-impact/gov-games-2023-360-campaign)
Credits
- Brand
- Gov Games
- Creative director
- Ambreen Kazi
