Samsung / 25 European markets / 2026Film · OOH
Watch It on a Samsung.
Football imagery marks Samsung's TV leadership.
- Brand
- Samsung
- Agency
- BBH Singapore
- Market
- 25 European markets
- Region
- Global
- Year
- 2026
The challenge
Sustained leadership needed a memorable football-language expression.
The idea
Giant stars cross Europe before revealing Samsung's 20-star emblem.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Samsung
