Income Insurance / Singapore / 2025Film
Max the Stress Ball Returns.
Max returns to sell peace of mind through lower-risk savings.
- Brand
- Income Insurance
- Agency
- BBH Singapore
- Market
- Singapore
- Region
- Global
- Year
- 2025
The challenge
Financial anxiety makes capital-guaranteed savings harder to communicate engagingly.
The idea
An unemployed stress-ball mascot humorously dramatizes reduced anxiety from guaranteed savings products.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Income Insurance
- Production company
- Freeflow Productions
