FairPrice Group / Singapore / 2025Film
Every Day, Made A Little Better.
Retail innovations turn ordinary Singapore shopping trips into joyful moments.
- Brand
- FairPrice Group
- Agency
- BBH Singapore
- Market
- Singapore
- Region
- Global
- Year
- 2025
The challenge
Retail innovation needs relatable stories to feel meaningful in daily life.
The idea
Show families discovering how promotions, self-checkout, and in-store dining add connection to routines. This 2025 innovation chapter builds on FairPrice Group's 2024 brand-platform launch.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- FairPrice Group
- Executive Creative Director, BBH Singapore
- Khairul Mondzi
- Director
- Tan Hui Er
