Thu, Oct 29
Noah / Hong Kong / 2025Film · Digital & Tech

Ballsy.

A cheeky VFX film opens conversation about men's sexual health.

Brand
Noah
Market
Hong Kong
Region
Global
Year
2025

The challenge

Stigma keeps Hong Kong men from discussing sexual and broader health needs.

The idea

Giant CGI inflatable balls make an avoided topic impossible to ignore.

Case study source: Branding in Asia Source ↗

Credits

Brand
Noah
Chief creative officer
Sascha Kuntze
Post production
Black Kite Studios

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