Samsung / Global / 2025Film · Digital & Tech · Social
Galaxy AI: S25 Global Launch.
A cinematic universe shows Galaxy AI as an everyday companion.
- Brand
- Samsung
- Agency
- BBH Singapore
- Market
- Global
- Region
- Global
- Year
- 2025
The challenge
Explain new AI features through ordinary life.
The idea
Build recurring characters and social stories around helpful S25 moments.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Samsung
- Chief Creative Officer
- Sascha Kuntze
- Creative Director
- Charlene Chua
