Johnnie Walker / Singapore, Philippines, Vietnam / 2023Social · Experiential
Walk Beyond.
Johnnie Walker paired established and emerging Southeast Asian artists to create new expressions of street culture.
- Brand
- Johnnie Walker
- Agency
- Virtue APAC
- Market
- Singapore, Philippines, Vietnam
- Region
- Global
- Year
- 2023
The challenge
Make Southeast Asian street culture a platform for progressive self-expression.
The idea
Virtue APAC pairs established icons with emerging artists across Singapore, Philippines and Vietnam to create new street-culture genres.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Johnnie Walker
