Careem Pay / United Arab Emirates / 2025Film · Social · Digital & Tech
Vroooooosh. Ding.
Careem Pay gave international transfers a distinctive sonic identity as it expanded its remittance service.
- Brand
- Careem Pay
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Build awareness and encourage use of the service for sending money to more countries.
The idea
Two sound-led films used the rush of money moving and the ping of its arrival to make the speed and value of sending money abroad memorable across cinema, social, radio and digital channels.
Case study source: Campaign Middle East Source ↗
Credits
- Brand and in-house creative
- Careem Pay / Careem Creative Studio
- Production
- Bigfoot Films
- Media agency
- Team Red Dot
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