Al Zorah City / United Arab Emirates / 2026Film · Social · Digital & Tech
The UAE's Best-Kept Secret.
Al Zorah City used residents' voices to present its Ajman destination as a secret they would rather keep to themselves.
- Brand
- Al Zorah City
- Agency
- We Are Social
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Build awareness of a coastal destination by showing what already exists, rather than relying only on future development plans.
The idea
Resident-led stories playfully downplay the destination's appeal while revealing its mangroves, beaches and relaxed way of life.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Al Zorah City
- Creative agency and production
- We Are Social
- Associate creative directors
- Jack Rogers; James Young
- Director and director of photography
- Hamid Baabde
