Dubai Festival City (Al-Futtaim Real Estate) / UAE / 2026Social
Homegrown Series.
A social video series from Dubai Festival City and We Are Social that profiles businesses founded by people who live in the community's residential districts.
- Brand
- Dubai Festival City (Al-Futtaim Real Estate)
- Agency
- We Are Social
- Market
- UAE
- Region
- GCC
- Year
- 2026
The challenge
Dubai Festival City wanted to strengthen ties with its residents and give local entrepreneurs living in its communities a platform.
The idea
Residents of Al Badia Living, Al Badia Residences, Hillside Residences and Marsa Plaza applied to be featured. Since 1 June 2026 the series has profiled six businesses, including a jewellery academy, a sandwich shop and a coffee roaster, with a seventh episode in production.
Results
- More than 30 businesses applied to take part, according to the brand.
- More than 500,000 video views and an organic reach of 250,000 people across Dubai Festival City's channels, as reported by the brand.
- One featured business, Brave Hearts UAE, was invited to run a pop-up at Market Island in Dubai Festival City Mall.
Case study source: Communicate Source ↗
