Almunayes / Kuwait / 2016PR Stunts · Social · Film
Who Is Bu Salem?
During Kuwait's 2016 parliamentary elections, tea brand Almunayes ran a fictional candidate, Bu Salem, to launch its first tea bags. Many voters took him for real.
- Brand
- Almunayes
- Agency
- Beattie + Dane
- Market
- Kuwait
- Region
- GCC
- Year
- 2016
The challenge
Almunayes, a Kuwaiti loose-leaf tea company, was launching a tea bag range and needed attention at a time when the country was talking about little but the elections.
The idea
Beattie + Dane invented Bu Salem, a candidate modelled on the tea connoisseurs of Kuwaiti diwaniyas and government offices, the people who know a good blend. A humorous film setting out his credentials was 'leaked' on social media, where many people believed he was standing and wanted to back him.
Case study source: Campaign Middle East Source ↗
Awards
- Cannes Lions 2017PR LionsBronze
Credits
- Creative agency
- Beattie + Dane
- Production
- Cinemagic
- Managing Partner, Beattie + Dane
- Dana Alhanbali
- Creative Lead, Beattie + Dane
- Anes Al Rayes
- Creative Collaborator
- Habib Altamimy
- Photographer
- Faisal Al Besher
- Film Director, Cinemagic
- Aziz Al Jasmi
- Executive Producer, Cinemagic
- Mostafa Faramawy
