NDC Bahar / United Arab Emirates / Saudi Arabia / Oman / 2025Film · Social · Digital & Tech
The Stains That Complete the Celebration.
Bahar used Onam meal-time comedy to celebrate the spills that come with eating together.
- Brand
- NDC Bahar
- Agency
- Tonic Worldwide
- Market
- United Arab Emirates / Saudi Arabia / Oman
- Region
- GCC
- Year
- 2025
The challenge
Connect a household product with the rituals and shared joy of Onam for Gulf audiences.
The idea
A series of comic films shows people trying—and failing—to keep their clothes spotless during an Onam Sadhya, before inviting them to enjoy the meal wholeheartedly.
Case study source: Ads of the World Source ↗
Credits
- Brand
- NDC Bahar
