Wakala Plus Motor Insurance / United Arab Emirates / 2024Film · Social · Digital & Tech
All You Need Is Wakala Plus.
A humorous film campaign made the benefits of Wakala Plus motor insurance hard to overlook.
- Brand
- Wakala Plus Motor Insurance
- Agency
- Amber Communications
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2024
The challenge
Help Nissan owners understand the value of Wakala Plus insurance and encourage consideration in a crowded market.
The idea
A conversation between friends escalates into physical comedy as one tries to stop the other from overlooking the insurance's practical benefits. The films were supported by targeted digital and interactive advertising.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Wakala Plus Motor Insurance
- Client
- Arabian Automobiles
- Creative agency
- Amber Communications
- Production
- Film Dojo
- Director
- Arun Francis
