Himalaya / Middle East (regional) / 2025Film · Social
We Know Pimples.
Himalaya used a self-aware narrator to speak to a new generation of skincare consumers.
- Brand
- Himalaya
- Agency
- Amber Communications
- Market
- Middle East (regional)
- Region
- MENA
- Year
- 2025
The challenge
Make Himalaya Neem Face Wash relevant to digital-first Gen Alpha audiences without forcing the brand to imitate their slang.
The idea
Short films show girls gaming, vlogging and relaxing while a narrator stumbles over their language, before returning to the problem the brand says it understands.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Himalaya
- Creative agency
- Amber Communications
- Production
- The Company Films
- Director
- Ekta Saran
