KVI Brave Fund / IndiaCreative Commerce · Digital & Tech
Voice2 Diabetes.
An AI smartphone tool that screens for Type 2 diabetes from short voice recordings, aimed at India's many undiagnosed cases.
- Brand
- KVI Brave Fund
- Agency
- Klick Health
- Market
- India
- Region
- Global
The challenge
More than half of diabetes cases in India go undiagnosed due to cost, poor rural access and low awareness.
The idea
Users record brief voice clips that AI analyses for vocal markers linked to Type 2 diabetes. A study with Indian participants identified gender-specific markers.
Results
- Detection accuracy of 89% for women and 86% for men
- Over 4 billion earned media impressions
- Covered in more than 65 countries
Case study source: Activation Ideas Source ↗
