Mercado Libre · Chile · 2025Creative Commerce · Digital & Tech · Social
Sneaker Cam.
Mercado Libre gives streamers' sneakers a camera of their own.
- Brand
- Mercado Libre
- Agency
- Monks Buenos Aires
- Market
- Chile
- Region
- Global
- Year
- 2025
The challenge
Make footwear visible and shoppable in livestreams where the usual camera framing shows only the creator's upper body.
The idea
A second camera beneath the desk brings a streamer's sneakers into the broadcast. QR codes connect viewers with products and offers on Mercado Libre, turning an overlooked part of the streaming setup into a retail touchpoint.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Mercado Libre
- Production Company
- Solana
- Director
- Joaquín Vergara
- Executive Creative Director
- Pablo Vitale
- Group Creative Director
- Humberto Zamorano
- Associate Creative Director
- Alfonsina Blyde; Francisco Arnaudin; Martin Pettinari
- Brand Strategy
- Carolina Dómine
- Partner
- Medialab
