Motatos / Germany / 2023Digital & Tech · Creative Commerce
Inflation-Targeting.
Motatos turned rising food prices into timely ads for its surplus-food alternatives.
- Brand
- Motatos
- Agency
- Mediaplus
- Market
- Germany
- Region
- Global
- Year
- 2023
The challenge
As inflation squeezed household budgets, Motatos needed to reach shoppers prioritising price over sustainability and give them a practical reason to try rescued food.
The idea
Combine shopping-intent signals with daily food-price changes. When a product category became more expensive, dynamic banners showed interested shoppers a cheaper Motatos alternative, connecting household savings with reducing food waste.
Case study source: House of Communication Source ↗
Awards
- Effie Germany 2024 — Bronze, Media Innovation (official GWA winners list).
Credits
- Brand
- Motatos
- Media agency
- Mediaplus Germany
- Agency partner
- Serviceplan Germany
- Partner agency
- Mediascale Köln
- Partner agency
- Cynapsis media
