ZDF / Germany / 2023OOH · Digital & Tech
The Swarm Is Coming.
ZDF promoted The Swarm through coordinated media encounters inspired by the series’ ocean threat.
- Brand
- ZDF
- Agency
- Mediaplus
- Market
- Germany
- Region
- Global
- Year
- 2023
The challenge
ZDF needed its adaptation of The Swarm to stand out in a streaming market dominated by international platforms with substantial advertising budgets.
The idea
Build a communication swarm: coordinated online and offline activity appeared around water-related locations, through night-time interventions and 3D animation. Different placements addressed thriller fans, younger viewers and environmentally engaged audiences, while accompanying content explored marine conservation.
Case study source: House of Communication Source ↗
Credits
- Brand
- ZDF
- Media agency
- Mediaplus
