LinkedIn / Germany / 2021Experiential · OOH · Social
The Changemaker.
LinkedIn brought conversations about workplace change into Berlin through a collective artwork.
- Brand
- Agency
- Mediaplus
- Market
- Germany
- Region
- Global
- Year
- 2021
The challenge
LinkedIn wanted discussions about a better working world to reach beyond its online platform and become visible in public life.
The idea
Invite artists to transform oversized letters spelling CHANGE at Berlin’s Sony Center. Each letter represented a workplace-change theme, including equality, diversity, mental health, sustainability and inclusion. Live activity and social amplification connected the installation with online conversations.
Case study source: House of Communication Source ↗
Credits
- Brand
- Media agency
- Mediaplus
- Urban art execution and artist curation
- Cromatics
- Participating artist
- Rommy Gonzalez
- Strategy co-development and implementation
- Matthias Reißl, Mediaplus
