Schöffel / Austria / 2019Experiential · Social
The Tour.
Ski tourers tested Schöffel’s coffee-derived fabric on an alpine expedition.
- Brand
- Schöffel
- Agency
- Mediaplus
- Market
- Austria
- Region
- Global
- Year
- 2019
The challenge
An experienced outdoor audience needed convincing that the unusual material could perform in demanding conditions.
The idea
A recruitment campaign invited applicants to join Benni Raich and Gerlinde Kaltenbrunner for a two-day tour. Selected participants wore the collection, while coverage of the expedition turned the product trial into material for the wider skiing community.
Case study source: House of Communication Source ↗
Credits
- Brand
- Schöffel
- Featured Athletes
- Benni Raich; Gerlinde Kaltenbrunner
