Nikon / Germany / 2023OOH · Experiential
Golden Billboard.
Reflective outdoor advertising let photography enthusiasts experiment with light around Hamburg’s Photopia fair.
- Brand
- Nikon
- Agency
- Mediaplus
- Market
- Germany
- Region
- Global
- Year
- 2023
The challenge
Nikon needed to demonstrate the possibilities of dedicated photography equipment to people accustomed to smartphone cameras.
The idea
A golden billboard doubled as an adjustable reflector for portraits. Smaller installations offered removable or rotating reflective surfaces, turning advertising space into something people could use for their own photographs. QR codes connected the experience to Nikon’s photography education.
Case study source: House of Communication Source ↗
Awards
- The Internationalist Awards lists Silver for Golden Billboard in its 2024 Media Innovation winners.
Credits
- Brand
- Nikon
- Creative Director
- Sabrina Duchow
- Global Creative Officer
- Maximilian Florian Schöngen
- Art Directors
- Theresa Fechler; Tejus Harrit
- Production and Post Production
- Cromatic
