Spin Master / Germany / 2019Digital & Tech · Social
Bakugan: The Bakuversum.
A digital play destination introduced Bakugan to German audiences without relying on a supporting television series.
- Brand
- Spin Master
- Agency
- Mediaplus
- Market
- Germany
- Region
- Global
- Year
- 2019
The challenge
Spin Master faced established rivals with strong television exposure when launching its toy range.
The idea
A dedicated destination on TOGGO combined games and video around the Bakugan universe. Cross-media advertising directed children and families towards an interactive introduction to the toys rather than a conventional product announcement.
Case study source: House of Communication Source ↗
Credits
- Brand
- Spin Master
