Shibuya 5G Entertainment Project / Japan / 2020Digital & Tech · Experiential
Virtual Shibuya.
The Shibuya 5G Entertainment Project recreated the district as a virtual destination.
- Brand
- Shibuya 5G Entertainment Project
- Agency
- Geometry Ogilvy Japan
- Market
- Japan
- Region
- Global
- Year
- 2020
The challenge
Physical distancing disrupted Shibuya’s urban cultural experience
The idea
A streaming platform recreated Shibuya digitally with avatars, events, and an online city intersection
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Shibuya 5G Entertainment Project
- Partner
- KDDI
