Spotify / Japan / 2022Experiential
Sound Tour.
Spotify Japan hid scannable Spotify Codes, crafted by local artisans, at tourist sites to give each place its own audio experience.
- Brand
- Spotify
- Agency
- Geometry Ogilvy Japan
- Market
- Japan
- Region
- Global
- Year
- 2022
The challenge
With travel abroad restricted by the pandemic, Japanese travellers were holidaying at home and needed fresh ways to connect with local culture.
The idea
Curated playlists were matched to well-known destinations. Spotify Codes made from local materials blended into each setting, and scanning one unlocked the soundtrack for that place.
Case study source: Activation Ideas Source ↗
