Vaseline (Unilever Arabia) / GCC / 2026Film · Social
Vaseline Ghabga.
Vaseline made a four-episode show for MBC Shahid built around the Ghabga, the Gulf's late-night Ramadan gathering, hosted by Yusur Al Khalidi with creators and artists.
- Brand
- Vaseline (Unilever Arabia)
- Agency
- Team Reactivate
- Market
- GCC
- Region
- GCC
- Year
- 2026
The challenge
Vaseline wanted to take part in Ramadan in a way that felt true to the season and remind people about skin hydration without interrupting what they were watching.
The idea
Team Reactivate developed a loose, conversation-led show with 15 to 20-minute episodes covering kitchen chaos, games, mystery challenges and Eid preparations, suited to the longer viewing habits of Ramadan. Vaseline appeared through context and talk about hydration rather than product pitches, with PHD on media and Mumkin on talent.
Case study source: Campaign Middle East Source ↗
