Vaseline / Saudi Arabia, UAE / 2025Social · Film
Verified Hacks (Arabia).
Vaseline Arabia tested the petroleum jelly hacks circulating online in a seven-episode Arabic sitcom-style series, then sent 'Verified' boxes to the creators whose hacks held up.
- Brand
- Vaseline
- Agency
- Team ReActivate
- Market
- Saudi Arabia, UAE
- Region
- GCC
- Year
- 2025
The challenge
More than a hundred creators in the region were posting Vaseline hacks, the entry says, and some stretched the product beyond what it is tested for. Vaseline wanted to correct that without shutting creators down.
The idea
Team ReActivate filmed the series inside Vaseline Arabia's headquarters: each episode introduced a viral hack, played it out with local humour and gave the lab verdict. Creators whose hacks were proven right received personalised PR boxes certifying them as Verified.
Results
- 27.1 million reach, 124.2 million impressions and 20.6 million video views, according to the Dubai Lynx entry
Case study source: Dubai Lynx (Love The Work) Source ↗
Awards
- Dubai Lynx 2026Social & Creator – Creator-Led Content StrategySilver
Credits
- Creative agency and production
- Team ReActivate
- Post-production
- Whiplash Production
- PR
- Mumkin Marketing Management
- Media placement
- PHD Media MENA
- Creative Director, Team ReActivate Middle East
- Saria Qureshi
