Comfort Arabia / Middle East / 2025Film · Digital & Tech
Lily Musk & Caramel: An Unexpected Scent Twist.
Comfort Arabia introduced its Lily Musk & Caramel fabric-softener variant with a sensory film combining AI, CGI and 3D animation.
- Brand
- Comfort Arabia
- Agency
- Team Reactivate
- Market
- Middle East
- Region
- MENA
- Year
- 2025
The challenge
Bring an unfamiliar fragrance combination to life in a film, giving viewers a way to imagine its sensory qualities.
The idea
Team Reactivate used animated floral and caramel-toned visuals to turn the scent into a moving, immersive experience around the wearer.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Comfort Arabia (Unilever)
- Creative and production agency
- Team Reactivate
- Production support
- 3Deer Studio
- Creative director
- Saria Qureshi
- Sound design
- Danny Bou-Maroun
