CarBravo (General Motors) / USA / 2024Promo · Creative Commerce · Events & Sponsorship
Used Barbie Dream Cars.
GM's used-car platform CarBravo bought up pre-owned Barbie toy cars and sold them on its site alongside real vehicles.
- Brand
- CarBravo (General Motors)
- Agency
- MRM Detroit
- Market
- USA
- Region
- Global
- Year
- 2024
The idea
After the Barbie film sent toy car prices up, CarBravo acquired more than 120 used Barbie Dream cars. Each was photographed and listed like regular inventory on its commerce site, riding the movie's buzz to promote buying used.
Case study source: Activation Ideas Source ↗
