Ananda Development / Thailand / 2021Film
Urban Hero.
Ananda Development celebrated the everyday resilience of Bangkok residents through rap.
- Brand
- Ananda Development
- Agency
- GREYnJ United Bangkok
- Market
- Thailand
- Region
- Global
- Year
- 2021
The challenge
Encourage Bangkok residents through a third Covid wave
The idea
A rap film turns ordinary Bangkok residents into heroes who keep fighting together.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Ananda Development
- creative director
- Asawin Phanichwatana
