smart / United Arab Emirates / 2025Design & Packaging
Unmirrored Speed.
A series of visuals showed smart BRABUS cars moving faster than their reflections.
- Brand
- smart
- Agency
- C2 Communications
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Give smart’s Rocket Launch Mode a distinctive visual expression for a UAE audience.
The idea
In recognisable UAE settings, the cars surge forward while their reflections remain behind, turning an impossible mirror image into a metaphor for acceleration.
Case study source: Ads of the World Source ↗
Credits
- Brand
- smart; AW Rostamani Group
- Executive creative director
- Pablo Maldonado
- Associate creative directors
- Gaurav Maitreya; Renaud Heneffe
