Hamad International Airport / Qatar / 2024OOH · Design & Packaging
Travel to Your Better Self.
Hamad International Airport used Qatar National Sports Day to connect travel with personal wellbeing.
- Brand
- Hamad International Airport
- Agency
- MORE Communications
- Market
- Qatar
- Region
- GCC
- Year
- 2024
The challenge
Find a relevant way for the airport to participate in National Sports Day and communicate its commitment to travellers' wellbeing.
The idea
Posters place athletes and their luggage inside the terminal, reframing the airport and its facilities through the language of fitness and self-improvement.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Hamad International Airport
- Agency credited
- MORE Communications
- Creative director and art director
- Ramy Mohamed
- Copywriter
- Edmond Matter
- Account manager
- Christelle Abi Haidar
