Lusail International Circuit / Formula 1 / Qatar / 2025Events & Sponsorship · Design & Packaging
Built for Formula 1.
Lusail International Circuit turned a Qatar Grand Prix VIP invitation into a sculptural keepsake.
- Brand
- Lusail International Circuit / Formula 1
- Market
- Qatar
- Region
- GCC
- Year
- 2025
The challenge
Create a VIP invitation that conveys the precision and spectacle of Formula 1.
The idea
A limited-edition invitation uses layered topography to reveal a racing car emerging from a sculpted circuit, giving recipients an object designed to display and keep.
Case study source: Ads of the World Source ↗
Credits
- Client
- Lusail International Circuit
- Event
- Formula 1 Qatar Grand Prix
- Executive creative director
- Noufal Ali
- 3D modelling and sculpting
- Nahas Shafi; Elios
- Production partner
- Kylin Yu, Fujian Quanzhou
