Sun, Oct 25
State of Kuwait, Ministry of Information / Japan / 2025Experiential · Design & Packaging · Events & Sponsorship

Kuwait Pavilion: Visionary Lighthouse.

Kuwait's pavilion at Expo 2025 Osaka, designed by insglück as a four-part journey from pearl diving and the desert to a dome where visitors' spoken wishes become stars.

Brand
State of Kuwait, Ministry of Information
Market
Japan
Region
GCC
Year
2025

The challenge

Kuwait's national pavilion sat in the Expo's 'Empowering Lives' sub-theme, and insglück framed the task as: 'How can an entire country be brought to life between cultural heritage and a vision for the future?'

The idea

Under a wing-like roof 'inspired by dunes, sails and the falcon wings of Kuwait’s national emblem', visitors moved through four chapters (MUSE entry; insglück). Pearl of Perception is a multi-sensory 4D ride around an interactive pearl about Kuwait's maritime heritage; Dawn in the Desert draws on Bedouin traditions; People & Culture uses interactive media walls and VR stations on modern Kuwait and Vision 2035; and in the Visionary Lighthouse dome visitors whisper wishes into AI-powered orbs that turn into shooting stars on the dome's night sky. insglück designed the exhibition under creative director Detlef Wintzen, LAVA the architecture, and NUSSLI built and ran the pavilion. It opened on 13 April 2025 and ran until the Expo closed in October.

Results

  • More than 1.9 million visitors and 5.8 million digital views, according to insglück
  • An average visit of 40 minutes, by insglück's figures

Case study source: insglück Source ↗

Awards

Credits

Exhibition concept and design
insglück
Creative director, insglück
Detlef Wintzen
Architecture
LAVA
Total contractor
NUSSLI Group
Structural design
schlaich bergermann partner

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