Saudi Motorsport Company / Saudi Arabia / 2025Design & Packaging · Events & Sponsorship · Experiential
Saudi Arabian Grand Prix 2025 - F1.
A 5th-anniversary identity for the Jeddah F1 race, combining coastal cues, modern Arabic calligraphy that traces the circuit's curves, and a bold green palette. It was applied to the track and fan zones.
- Brand
- Saudi Motorsport Company
- Agency
- Sifr
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
Results
- Identity rolled out across more than 20,000 sq m of track art and fan zones
- The 2025 race was named Best Event Spectacle at the 2025 F1 Promoter Awards
Case study source: Sifr Source ↗
