New Murabba / Saudi ArabiaSocial · Film
Al Murabba Retold.
Campaign for Riyadh's New Murabba district that ties the futuristic Mukaab cube to Najdi architectural heritage. It favours real human moments and natural textures such as sand and stone over staged imagery.
- Brand
- New Murabba
- Agency
- Sifr
- Market
- Saudi Arabia
- Region
- Saudi Arabia
Case study source: Sifr Source ↗
