ABAAD Resource Center for Gender Equality / لبنان / 2016حملات العلاقات العامة · التجارب الحيّة · التواصل الاجتماعي

⁨#Undress522⁩.

⁨ABAAD campaigned to repeal Article 522 of Lebanon's penal code, which let a rapist escape prosecution by marrying his victim. Parliament abolished it in August 2017.⁩

العلامة التجارية: ABAAD Resource Center for Gender Equality
الوكالة: Leo Burnett Beirut
السوق: لبنان
المنطقة: الشرق الأوسط وشمال أفريقيا
السنة: 2016

التحدي

⁨Under Article 522, prosecution and sentencing were suspended if a rapist married the woman or girl he attacked. ABAAD wanted the law gone and needed public pressure on MPs while a committee drafted the repeal.⁩

الفكرة

⁨The campaign used the image of the bride to make the law visible. Women in white with boxes over their heads ran a flashmob at the Beirut Marathon in November 2016, a bruised and bandaged 'bride' stood outside Parliament during committee debate, and a video showed a beaten woman ending up in a wedding dress. In March 2017 sculptor Mireille Honein hung 31 white dresses between the palm trees of the Beirut Corniche, alongside the #Undress522 hashtag, banners and an online petition.⁩

النتائج

⁨The 'A white dress does not cover the rape' video reached an estimated 20.8 million people online during the 16 Days of Activism, according to Girls Not Brides.⁩
⁨Lebanon's parliament abolished Article 522 on 16 August 2017, after a parliamentary committee declared its abolition in February 2017 (Wikipedia).⁩

مصدر دراسة الحالة: Girls Not Brides المصدر ↖