The Lollar: Currency of Corruption.
Lebanon's anti-corruption association printed the Lollar, a mock currency named after the trapped dollar deposits that banks would only pay out in local money.
- العلامة التجارية
- The Lebanese Transparency Association – No Corruption
- الوكالة
- Leo Burnett Beirut
- السوق
- لبنان
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2022

التحدي
During Lebanon's financial crisis, savers could withdraw dollar deposits only in Lebanese pounds at a loss, leaving their 'dollars' close to worthless. The association wanted people to see corruption as the cause.
الفكرة
Leo Burnett created six Lollar notes, each showing a crisis tied to corruption: the 100 shows the August 2020 Beirut blast, the 50 the energy crisis, the 10 the waste crisis. People could take the notes from custom ATMs around Beirut or print them from a microsite, and were urged to pay government bills with Lollars on 13 May. Artist Tom Young illustrated the notes.
مصدر دراسة الحالة: Ads of the World المصدر ↖
الجوائز
- Cannes Lions 2023Media – B07 USE OF EVENTS & STUNTSبرونزية
فريق العمل
- الوكالة الإبداعية
- Leo Burnett, Publicis Communications Middle East
- الإنتاج
- DAZL Production
- الرئيس التنفيذي للإبداع، Publicis Communications
- Mohammed Bahmishan
- المدير الإبداعي التنفيذي، Leo Burnett
- Mohammed Sehly
- المدير الإبداعي، Leo Burnett
- Rana Khoury
- المدير الإبداعي، Leo Burnett
- Manal Naji
- المدير الإبداعي المشارك، Leo Burnett
- Lama Bawadi
- المدير الفني الأول، Leo Burnett
- Farah Abou Chakra
- الفنان
- Tom Young


