UN Women Lebanon / لبنان / 2021التواصل الاجتماعي · حملات العلاقات العامة
#TheMissingPeace.
For one day, UN Women Lebanon dropped half the alphabet from its tweets, and a TV channel and a newspaper did the same, to show what dialogue sounds like when women are left out.
- العلامة التجارية
- UN Women Lebanon
- الوكالة
- Leo Burnett Beirut
- السوق
- لبنان
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2021
التحدي
Lebanon's national action plan on UN Security Council Resolution 1325 calls for women in decision-making at every level, but women remain absent from most peace-building talks.
الفكرة
UN Women posted broken tweets in English and Arabic under #TheMissingPeace and an Arabic hashtag, with Twitter MENA as partner. LBCI opened its prime-time news with a broken-alphabet introduction and Annahar printed a front page with half the letters missing. The Norwegian Ambassador to Lebanon backed the campaign.
مصدر دراسة الحالة: UN Women Arab States المصدر ↖
الجوائز
- Clio Awards 2022Clio Awards / Partnerships & Collaborationsفضية
فريق العمل
- الوكالة الإبداعية
- Leo Burnett Beirut
- الشريك
- Twitter MENA
- الشريك
- LBCI
- الشريك
- Annahar
- Head of UN Women Lebanon
- Rachel Dore-Weeks
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